State of the Industry: Google Changed. Here Is What That Actually Means.

Google reshuffled the search results page again.

If you search for ceramic coating near me on your phone right now, you will notice that the organic results and map pack are no longer the first things you see. Google pushed them down. Way down. And they added new paid placements and AI features that now dominate the top of the screen.

A lot of people are looking at this and panicking. They think SEO is dead. It is not dead. But it did change.

And if you understand what actually happened, you will see that SEO just became more important than ever. It just works differently now.

Let me break down exactly what changed and what you need to do about it.

The New Visibility Stack On Google

Google added ceramic coating to Local Service Ads. That one change alone rewrote the rules. LSAs now sit at the very top of search results. They take up more than half the screen on mobile before anybody scrolls. They show the Google Guaranteed badge. They get the first look from every searcher.

Right now, only ceramic coating is eligible for Local Service Ads in our industry. Not PPF. Not window tint. Just ceramic coating. So if that is one of your main service offerings, this matters to you right now. And if you do PPF and tint, pay attention anyway. Google will add those categories eventually. They always expand what works.

The New Order Of Search Results

Here is what a typical search results page looks like now, from top to bottom:

• Local Service Ads (Google Guaranteed badge)
• Sponsored ads on Google Business Profile
• Google Search Ads (including AI Max campaigns)
• AI Overview summaries
• Maps Pack (the local three pack)
• Organic SEO results
• Directories and review sites

Two years ago, the Maps Pack was the first thing people saw. Now it shows up after they scroll past multiple paid placements and AI summaries. On mobile, organic results often require multiple scrolls to reach.

What Each Layer Means For You

Directly below LSAs, Google now allows businesses to run sponsored ads on their Google Business Profile. This is a new ad format. It means you can pay to show up at the top of Maps results even if your organic ranking in Maps is weak. Another paid layer between you and free visibility.

Then comes Google Search Ads. Google is pushing hard on their new AI Max campaigns. These campaigns automatically expand your keywords. They put your ads across Search, Maps, and the AI Overview feature all at once. They prioritize whatever converts best. Traditional keyword based campaigns still work, but they no longer perform as well on their own. The algorithm favors the AI driven approach now. If you are running traditional search campaigns and wondering why performance has dropped, this is part of the reason.

After all of that paid placement, you see the AI Overview. Google now shows AI generated summaries at the top of many search results. When someone asks a question about ceramic coatings or paint protection film, Google’s AI reads through websites and pulls together an answer. That answer shows up before the map pack and organic results.

The local three pack still converts well when people see it. The problem is that fewer people are seeing it because of everything stacked above it.

Directories and review sites show up last. Yelp and similar platforms still appear, but they have been pushed further down. Google’s AI Overview feature now pulls review snippets directly into search results, which reduces the need for anyone to click through to those platforms at all.

Your Visibility Audit This Week

Search for your main service on your phone. Search for ceramic coating near me or PPF installation near me in your market. Look at what shows up. Ask yourself whether your business contributed anything to that AI summary. Ask yourself whether your content shows up anywhere on that first page across any placement.

Run through this checklist:

• Search your main service term on Google. Are you in the LSAs? The AI Overview? The Maps Pack?
• Search the same term on YouTube. Does your business show up? (Hint, MORE VIDEO)
• Search the same term on Instagram. Do you appear when filtered by location?
• Check your Google Business Profile. Does it look active or abandoned?

That full picture is what your customers see when they search for services you offer. If you are missing from any of those places, that is where the work starts.

The businesses that show up across all of these platforms with strong ads and strong content will get the leads. The businesses that only focus on one piece will lose ground to the ones who figured out how everything connects. 

AI has officially come to town and changed the game. The players who adapt will win.

AI Summaries Pull From Your Content

The AI Overview we all said “Nah we’ll never use that” has now become standard.

The AI has to pull that information from somewhere. It pulls from websites that have strong, clear, well organized content. If your website explains your services in a way that answers the questions people are asking, you become the source that AI references. If your website is thin or vague, the AI ignores you and pulls from your competitor instead.

This is where Generative Engine Optimization comes in. GEO is the practice of structuring your content so that AI systems can easily understand and reference it. This means writing content that directly answers specific questions. This means organizing your pages with clear headings and logical flow. This means covering topics thoroughly instead of just hitting keywords.

The shops that create expert content about their services will get pulled into those AI summaries. The shops that have thin websites with nothing but service pages and contact forms will be invisible to the AI. Your content is now feeding two systems at once. Traditional search and AI search. Both of them reward depth and clarity.

SEO Now Spans Multiple Platforms

Most people still think of SEO as something that happens on your website. 

That was true five years ago. 

• Today, SEO happens on YouTube. 
• It happens on Instagram. 
• It happens on Google Business Profile. 

The search behavior of your customers has spread across platforms, and your optimization needs to follow them.

YouTube is the second largest search engine in the world. When someone wants to understand what ceramic coating actually does, they search YouTube. When they want to see what PPF installation looks like, they search YouTube. If you have video content on that platform with proper titles, descriptions, and tags, you show up in those searches. If you do not, your competitor does.

YouTube videos also show up in Google search results. When someone searches for ceramic coating process or PPF installation on Tesla Model 3, Google often displays video results alongside traditional web results. 

Your YouTube content can rank in Google searches without ever touching your website. That is another entry point to your business that most shops ignore completely.

Instagram has become a search platform too. Younger buyers use Instagram search to find local businesses. 

They search for ceramic coating and then filter by location. They look at your content to decide if your work matches what they want. If your Instagram posts have proper keywords in your captions –  you show up in those searches. 

If your captions are empty or generic, you do not exist to that audience.

Google Business Profile is its own SEO game. 

The content you put in your profile, the categories you select, the posts you publish, the questions you answer, and the reviews you collect all affect where you rank in Maps results. Most shops set up their profile once and never touch it again. The shops that treat GBP as an ongoing content platform outrank everyone else in the map pack.

You can use ChipOne.ai to generate detailing industry SEO heavy content that doesn’t suck for all of these! Its been designed to help you support your business.

How SEO Supports Your Paid Advertising

This is the part that almost nobody talks about. 

Your SEO directly affects how well your paid ads perform. These two things are not separate strategies. They feed each other.

When someone clicks on your Google ad or your Local Service Ad, they land on your website or your Google Business Profile. What they find there determines whether they pick up the phone or click away. 

If your website has strong content that answers their questions and builds confidence, they convert. 

If your website is weak, they bounce. Same ad, same click, but a completely different outcome based on what your SEO built underneath it.

Google also uses your website quality to determine your ad placement and cost. This is called Quality Score. If your landing page is relevant, fast, and full of useful content, Google rewards you with better ad positions at lower costs. If your landing page is thin or slow, Google charges you more and shows your ad less often. Your SEO investment literally reduces your advertising costs.

The trust signals you build through SEO also affect how people respond to your ads. When someone sees your ad and then searches your business name, they find your reviews, your content, your social presence. All of that was built through consistent SEO work. If they find nothing or find weak results, they question whether your business is legitimate. Strong SEO creates the credibility that makes your ads convert.

Retargeting becomes more effective when you have strong content. When someone visits your site and does not convert immediately, you can show them ads later. But if they return to a weak website, they still will not convert. When they return to a site with video content, detailed service pages, and proof of expertise, they move forward. Your SEO content is doing the selling even when your ads are doing the reaching.

What This Means For Your Business

The shop owners who panic about these changes are the ones who only see one piece at a time. They look at each placement as a separate thing to worry about. The shop owners who win understand that all of this connects as a system. 

• Your content feeds the AI summaries. 
• Your website quality improves your ad performance. 
• Your YouTube videos rank in Google. 
• Your Instagram presence catches the buyers who never use Google at all. 
• Your GBP content pushes you up in Maps. 
• Your LSA and search ads get the clicks. Your SEO closes the deal.

If you offer ceramic coating, Local Service Ads are now available to you. Get into that program. Get the Google Guaranteed badge. 

That puts you at the top of search results for that service. But understand that the badge means nothing if people click through and find a weak online presence. The LSA gets the click. Your content closes the deal.

If you are running Google Ads, look at the new AI Max campaign structure. Google is pushing everyone toward their AI powered campaigns. The businesses that adopt them early get better placement across Search, Maps, and AI Overview all at once. The businesses that resist fall behind. That is just how it works.

Create content that answers the questions your customers actually ask. 

• What is the difference between ceramic coating and wax. 
• How long does PPF last. Does ceramic coating prevent scratches. 
• Write blog posts or record videos that answer these questions thoroughly. 

That content feeds the AI summaries. That content ranks on YouTube. That content builds the trust that converts ad clicks into booked appointments.

Document your work on every platform. The same vehicle walkthrough can become a YouTube video, an Instagram post, a blog entry on your website, and a post on Google Business Profile. One piece of work creates content across four platforms. Each platform has its own search behavior. Each one brings different people to your business. The shops that do this consistently build a presence that cannot be ignored.

The Real Opportunity Here

Most of your competitors will not do any of this. 

They will complain that Google changed things. They will say that marketing is too hard now. They will keep doing what they did five years ago and wonder why it stopped working.

That is your opportunity. The shops that understand how these pieces connect will pull ahead. The shops that create content across platforms will show up everywhere their competitors do not. 

The shops that run LSAs and AI Max campaigns supported by strong SEO will see their ads perform better, their conversions increase, and their phone ring more consistently.

Google changed how search results display. That is true. But they also created more ways for your content to show up. More ways for your expertise to be seen. More ways for AI to reference your business as the authority in your market. The visibility expanded. Now you decide whether to expand with it.

What To Do This Week

Search for your main service on your phone. Search for ceramic coating near me or PPF installation near me in your market. Look at what shows up. Look at the LSAs at the top. Look at the AI summary if one appears. Ask yourself whether your business contributed anything to that summary. Ask yourself whether your content shows up anywhere on that first page across any placement.

Then search the same terms on YouTube. See who shows up. Search on Instagram. See who shows up. Check your Google Business Profile and ask whether it looks active or abandoned. That full picture is what your customers see when they search for services you offer. If you are missing from any of those places, that is where the work starts.

The businesses that show up across all of these platforms with strong ads and strong content will get the leads. The businesses that only focus on one piece will lose ground to the ones who figured out how everything connects. The game changed. The players who adapt will win.