CORE Framework – Your Roadmap to Selling More Ceramic Coatings, PPF & High End Tint

Ever wondered why some shops offering ceramic coatings, paint protection film, and window tint are killing it in while you’re just scraping by?

Well, it’s not just luck or magic; it’s about having a CORE framework. And no, I’m not talking about your gym routine. 

What is the CORE Framework?

The CORE framework is like the secret sauce to running a successful business. It’s not a step-by-step guide but a foundational structure that can be applied to any business model. It’s broken down into four key components:

  1. Customer Outcome
  2. Outstanding Trust
  3. Rapid Value
  4. Easy Process

Let’s explore each of these components and see how they can be applied to businesses that offer ceramic coatings, paint protection film, and window tint.

Customer Outcome: Balancing Needs and Wants

The first step in the CORE framework is focusing on what the customer wants and needs. For instance, a customer might want their car to look like it just rolled off the showroom floor but may not understand the benefits of a ceramic coating.

Your job is to educate them on how ceramic coatings offer long-term protection against environmental damage, thus balancing their wants with their needs.

Real-Life Example:

Imagine a customer named John who owns a Tesla. John wants his car to shine but is unaware of the benefits of paint protection film. You could explain to him how the film not only provides a glossy finish but also protects against scratches and UV damage. By doing so, you’re not just meeting John’s wants but also addressing his needs.

Outstanding Trust: Building Credibility

Trust is the cornerstone of any high-ticket sale. How do you build this trust? Through before and after photos, customer reviews, and testimonials.

Show your potential customers the magic you can work, and they’ll be more likely to trust you with their prized possessions.

Real-Life Example:

Let’s say you’ve just completed a ceramic coating job for a BMW owner. Capture those before and after shots and showcase them on your website and social media. Encourage the owner to leave a detailed review. A single, well-documented review can be the tipping point for a potential high-ticket sale.

Rapid Value: Quick Conversion Through Demonstrated Worth

The longer you take to show the value of your service, the harder it is to convert a potential customer. 

Real-Life Example:

Imagine a customer inquiring about paint protection film for their Tesla, citing concerns about peeling they’ve heard from others.

Your immediate response should validate their concerns and assure them of your quality service and support.

This rapid demonstration of value can quickly convert a skeptical customer into a loyal one.

Easy Process: Streamlining from A to Z

The final component of the CORE framework is making the process as easy as possible for the customer. From initial consultation to the final payment, every step should be seamless.

Real-Life Example:

Using the tools you have at your disposal is one of the best things you could do to streamline your process. Making it easy to make a deposit, ensuring someone always answers the phone. Always responding to client inquiries in a timely manner. 


The CORE framework isn’t just a set of guidelines; it’s a philosophy that can transform your business. By focusing on customer outcomes, building outstanding trust, delivering rapid value, and simplifying the process, you’re not just setting yourself up for high ticket sales but also for long-term success.


  1. What is the CORE framework?

    • The CORE framework stands for Customer Outcome, Outstanding Trust, Rapid Value, and Easy Process. It’s a foundational structure for running a successful business.
  2. How can I apply the CORE framework to my business in ceramic coatings, paint protection film, and window tint?

    • By focusing on what the customer needs and wants, building trust through reviews and testimonials, demonstrating rapid value, and making the process easy for the customer.
  3. Is the CORE framework a step-by-step guide?

    • No, it’s more of a philosophy or a set of principles that can be adapted to fit any business model.


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