Talkin’ Paint Podcast Episode #11 – Google Reviews
Welcome to the Talkin’ Paint Podcast, serving the Auto Detailing, Ceramic Coating, Window Film, and Paint Protection Film Industry.
In this episode, host Gabe Fletcher from Detailing Growth discusses the importance of Google Reviews for your business.
He highlights their role in building reputation, driving SEO, and ultimately propelling your business to new heights.
Why Google Reviews Are Gold:
Google reviews essentially act as the front line for your business. They are the first thing potential customers see before interacting with you or considering your services. As first impressions are crucial in our line of work, it is vital to understand the impact of online reviews on purchasing decisions. In fact, 93% of consumers state that online reviews influence their choices.
The Power of Positive Reviews:
Businesses that prioritize capturing reviews and make them a priority can earn 33% more in a fiscal year. Google reviews are not just a pat on the back; they are powerful tools that can drive business to your door. When potential customers are searching online, they are seeking trust, quality, and reliability. Google reviews serve as your word of mouth online, a reflection of your reputation. Genuine reviews resonate with more potential customers and can significantly impact your success.
Asking for Reviews the Right Way:
Timing plays a crucial role in asking for reviews. The best time to ask for a review is when the customer is picking up their vehicle after you have provided a top-notch service. This golden moment creates an opportunity to strike while the iron is hot. However, it is important not to ambush them. The ask should come off as gentle and genuine, handed to them while they receive the keys. Keep the request simple and sincere, and consider following up with a thank-you message that links them directly to your Google Review page.
Ensuring Genuine and Earned Reviews:
It is essential to earn genuine reviews, not buy them. Potential customers can differentiate between fake or forced reviews and authentic ones. Building the habit of asking for reviews and training your team to recognize the right moments can make a significant difference. Asking for reviews should be ingrained into your processes, just like opening and closing the shop every day.
The SEO Impact of Google Reviews:
SEO is one of the most critical factors in how Google reviews affect local businesses. Google loves fresh, relevant content, and reviews provide exactly that. Review velocity, the number and speed at which you receive reviews, can significantly impact your search rankings. More reviews from the right people enhance your online presence. Additionally, Google reads the contents of these reviews, making it crucial to include keywords related to the services or products in your responses.
Responding to Reviews:
When responding to reviews, it is important to keep it professional and never respond to negative reviews in a negative or petty manner. Potential customers are looking for how you handle negative experiences. When responding to positive reviews, it is an opportunity to drop in keywords related to the services provided. However, it is important to be concise and professional, avoiding keyword stuffing.
Reviews = MONEY
Google reviews are powerful tools that can shape your business’s reputation and boost its SEO. Capturing genuine reviews, asking for them at the right time, and responding to them professionally can make a significant difference. Utilize the text from positive reviews creatively in your marketing efforts, such as social media posts, lead follow-up campaigns, and website content. Remember, Google reviews are the new word of mouth, and handling them with utmost seriousness is crucial for success in today’s business landscape.
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