Talkin’ Paint Podcast #10 – Where is the other 66% of the business? – Kolewe Customs

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Talkin’ Paint Podcast Episode #10 – Where is the other 66% of the business? Kolewe Customs

Welcome to the Talkin’ Paint Podcast, serving the Auto Detailing, Ceramic Coating, Window Film, and Paint Protection Film Industry.

In the dynamic world of automotive customization, the journey of an entrepreneur can be as fascinating as the vehicles they transform. At SEMA 2023, a notable event that brings together the brightest minds in the industry, we had the opportunity to delve into the story of Justin Kolewe from Legend Paint Protection Film. His journey from a fledgling start-up to a thriving business is a testament to the power of innovation, resilience, and strategic thinking in today’s competitive market. 

This episode from SEMA 2023 goes beyond just the story of Kolewe Customs. It’s a narrative that resonates with many entrepreneurs who are striving to find their footing in their respective industries. It underlines the fact that while every business journey is unique, there are common threads – challenges in operations, financial management, and work-life balance – that bind all entrepreneurial experiences. As we explore the key takeaways from Justin’s story, keep in mind that these lessons are more than just steps to success; they are beacons of inspiration and guidance for anyone looking to make their mark in the ever-evolving landscape of business.

Key Takeaways from Justin’s Journey:

  1. Identifying Market Gaps: Justin’s success began with recognizing the unexplored potential in color change wraps and PPF in Louisville. This vision led to the birth of Kolewe Customs, which now stands as a beacon of innovation and quality.

  2. The Power of Specialization: Unlike the common trend towards diversification, Kolewe Customs thrived by focusing on its strengths – film and vinyl wraps, while smartly outsourcing coatings. This specialization became the cornerstone of their identity and success.

  3. Overcoming Entrepreneurial Challenges: Despite achievements, Justin encountered familiar challenges like time management and delegation. His experience highlights that mastering these skills is critical for scaling a business and maintaining personal well-being.

  4. Financial Transparency and Management: Justin’s openness about his financials offers a realistic look into managing business finances, emphasizing the importance of financial literacy for sustainable growth.

  5. Balancing Work and Life: With new family responsibilities, Justin’s story resonates with many entrepreneurs struggling to balance business and personal life. His journey underlines that this balance is crucial for long-term success and happiness.

  6. Strategic Marketing: Justin’s minimal investment in advertising reflects a common oversight in small businesses. This stresses the importance of marketing for business expansion and breaking growth limits.

  7. Operational Efficiency: Discussions on operational strategies at Kolewe Customs revealed opportunities for increased revenue through process optimization, emphasizing efficiency as a key driver of profitability.

  8. Adaptability in Business: The narrative concludes with a focus on adaptability and evolving business strategies, crucial elements for staying competitive in changing markets.


Justin Kolewe’s path at SEMA 2023 epitomizes the entrepreneurial spirit, blending challenges with triumphs. His story, rich in lessons from recognizing opportunities to achieving work-life balance, serves as an inspiring blueprint for entrepreneurs at all stages. It reminds us that in the world of business, adaptability, continuous learning, and a willingness to embrace change are key to long-term success. Justin’s journey reminds us that while the path of entrepreneurship is never linear, it is filled with opportunities for growth, innovation, and personal fulfillment.

Remember, whether you’re a budding entrepreneur or a seasoned business owner, the journey is as important as the destination. Embrace each challenge, learn from your experiences, and always keep an eye on the future.

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Picture of Gabe Fletcher

Gabe Fletcher

Gabe Fletcher is a renowned figure in the detailing industry and a leader in automotive care as the owner-operator of Ceramic Pro Pottstown/Total Detailing, and the co-founder of Detailing Growth. Beyond his business acumen, Gabe is a member of the Forbes Council and shares his insights through various publications and his Talkin' Paint Podcast, covering automotive trends and insights. He is also the author of "Reconcile The Gap," inspiring individuals to overcome challenges and realize their potential.


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