Talkin’ Paint Podcast – Episode 6 – The CVP Is Why You Are Losing
Today, we’re diving deep into a concept that’s often overlooked but holds immense power – the Customer Value Proposition (CVP).
What is the Customer Value Proposition?
In the high-end detailing world, simply being the best isn’t enough. Clients want top-notch service for their vehicles, and standing out requires more than quality. This is where the CVP comes into play. It’s not just about selling a product or service; it’s about understanding your customer’s goals and showing them how to meet those needs better than anyone else.
Identifying Your CVP
Your CVP is what sets you apart. Is it your state-of-the-art facility, unique services, or unmatched guarantees? To truly understand your CVP, list down ten things your customers care about and ten things you care about. Find the intersection between these lists. If your focus is more on your interests than your customers, it’s time to realign.
Integrating CVP into the Customer Journey
- Awareness: This is the stage where potential clients realize they have a need. Your CVP should clearly communicate how you can meet this need better than others.
- Consideration: Customers evaluate their options. Your CVP should highlight why you’re the best choice.
- Purchase: Remind clients why they chose you, especially during moments of doubt.
- Retention: After the service, continue to deliver on your CVP. Offer post-purchase support and ensure you remain the best choice for them.
- Advocacy: Satisfied customers become advocates. Ensure they have a stellar experience to share with others.
While sales are crucial, understanding and crafting your customer journey and CVP are equally vital. It’s not just about selling; it’s about creating an experience from the first contact to post-purchase. This approach is what will elevate your business, helping you stand out and scale.
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Thanks for reading, and until next time, keep shining!